The theme behind this wonderful collection of products is the fun life of eight cartoon characters, all of whom live in Clayton, Missouri, a beautiful suburb of St. Louis! Chester Leo: The Puppy Dog! happily lives with Billy Hampton: The Considerate Lad! Kyle Hampton: The Impervious Lad! is Billy's hip older brother, and their father Roger Hampton: The Vet Tech Lad! round out this loving family.
The Rodifer family lives around the corner. Tommy Rodifer: The Farcical Lad!, Noah Rodifer: The Cartographer Lad!, Cindy Rodifer: The Inquisitive Girl!, and Corey Rodifer: The Easygoing Lad! round out this family of adopted children.